The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Organic Social
All
June 4, 2025
10 Copywriting Techniques Luxury Brands Can Use to Elevate Engagement
Organic Social
All
May 26, 2025
Why are YouTube Shorts Important for Luxury Brands
Performance Marketing
All
May 21, 2025
Master These 8 PPC Metrics to Scale Performance, Not Just Spend
Organic Social
All
May 18, 2025
What is Organic Reach, and How Can You Improve Yours?
Performance Marketing
All
May 12, 2025
How to Improve Email Deliverability and Avoid Spam Filter for Premium Brands
Extra
All
April 29, 2025
The Met Gala 2025: Everything You Need to Know
Creative
All
April 23, 2025
We Used to Shoot for the Screen. Now We Shoot for the Scroll.
Extra
All
April 22, 2025
What Went Down in the Desert: Coachella 2025 Roundup
Email Marketing
All
April 17, 2025
The Essential Email Marketing Metrics You Need to Track
Brand News
All
April 14, 2025
Sult Is Coming - Here’s Everything We Know So Far
Organic Social
All
Digital
All
April 11, 2025
Your Ultimate Guide to the Instagram Explore Page
Organic Social
All
April 3, 2025
How to Use Content Pillars for Your Premium Brand
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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