The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Brand News
All
April 1, 2025
Exploring the Rolex Land-Dweller: A New Era in Luxury Timepieces
Organic Social
All
March 31, 2025
How to Get More Views on Reels - Tips for Premium Brands (Luxury Guide)
Brand News
All
Digital
All
March 28, 2025
The Journey of Kylie Cosmetics: Adapting to Trends and Staying Relevant
Email Marketing
All
March 26, 2025
Essential Building Blocks of Email Marketing Automation
Performance Marketing
All
March 24, 2025
Mastering Luxury: How High-End Brands Use Google Ads to Dominate Search & Display
Brand News
All
Extra
All
March 19, 2025
Luxury’s Game of Musical Chairs: The Changing Faces of High Fashion Leadership
Organic Social
All
Digital
All
March 17, 2025
The Social Behaviour of a Modern Luxury Brand: Authenticity Over Perfection
Brand News
All
Extra
All
March 11, 2025
From YouTube to Wembley: The Sidemen Prove the Power of Content Creators
Organic Social
All
Digital
All
March 10, 2025
Instagram Algorithm: How It Works (and How to Make It Work for You) in 2025
Brand News
All
March 7, 2025
Speed Meets Sweat: Lewis Hamilton Becomes Lululemon’s First Global F1 Ambassador
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Organic Social
All
Digital
All
March 6, 2025
Instagram Reels in 2026: The Ultimate Guide to All Your Reel Questions
Brand News
All
March 4, 2025
Snatched and Sporty: Why NikeSKIMS Is More Than Just Athleisure
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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