Digital marketing for luxury fashion houses
Paid social, paid search, organic social and email for fashion and accessories brands. Built around your collections, shot to your standard and measured on revenue, not reach.
Fashion runs on seasons. Your marketing can't stop between them.
Most luxury fashion brands market in bursts: a launch, a sale, a gifting push, then silence. Meanwhile auctions get more expensive, creative burns out faster and customers drift to whoever kept talking to them.
The brands that grow treat digital as one always-on system, with paid, organic and email planned around the collection calendar and creative that holds the house's standard in every format.
Launch spikes, quiet gaps
Spend and content cluster around drops, so attention and repeat purchase fade between collections.
Discounting by default
Sale-led ads drive volume but train customers to wait, eroding full-price sell-through and brand equity.
Creative that can't keep up
Campaign imagery alone can't feed the volume of formats Meta, TikTok and Pinterest now need.
Siloed channels
Paid, social and email run by different teams, telling different stories and claiming the same sales.
Four channels, one plan, built around the collection.
Every channel is planned, produced and reported by one team, with creative made in-house so ads, posts and emails all look and sound like the house.
Meta, TikTok and Pinterest that sell the collection, not the discount
Prospecting to high-value audiences, styled catalogue ads and a weekly creative testing pipeline so winners are ready before the last ones fatigue.
- Collection launch and drop campaigns
- Advantage+ and catalogue ads styled to brand
- Creator and editorial-style ad creative
- Retargeting built around browse and basket
Be there when they search for the coat, the bag or the brand
Google Shopping, Performance Max and Search built on a clean, luxury-ready product feed, with brand defence and margin-aware bidding.
- Feed optimisation: titles, attributes, imagery
- Brand and competitor term strategy
- Shopping segmented by category and margin
- Reporting on new customers, not just ROAS
An editorial presence that keeps people close between drops
Instagram, TikTok and YouTube planned as a content calendar, not a posting quota: craft, styling, archive and access, plus daily community management.
- Content strategy and pillars by platform
- In-house shoots, Reels and edits
- Community management and social listening
- Creator and ambassador partnerships
Turn first orders into a wardrobe relationship
Klaviyo flows and campaigns designed like the brand's own editorial, segmented by behaviour and value so full-price customers get treated like it.
- Welcome, browse, basket and back-in-stock flows
- VIP and early-access segments
- Campaign calendar tied to collections
- Win-back for lapsed customers
Planned around how fashion actually sells
Each moment in the year needs a different job from each channel. We plan the year before the first shoot, so nothing goes quiet.
Editorial standards, commercial results
Bringing a luxury menswear title to a new generation
303 took over The Rake's Instagram, launched its TikTok and rebuilt its email programme in Klaviyo. Stories, behind-the-scenes, polls and Q&As kept a loyal audience engaged between issues, while short-form editorial video reached new style-conscious viewers.
In email, we cleaned and segmented the database, then built welcome, browse and basket abandonment, win-back and editorial digest flows, turning email into a significant contributor to e-commerce revenue.
Read the case studyOne feed, dozens of luxury houses
For London's most famous shopping arcade, 303 built a creative approach that let boutiques from Manolo Blahnik to Penhaligon's and Crockett & Jones each feel like themselves, while the feed felt unmistakably Burlington.
The goal was reach and footfall: shareable content about the experience and exclusivity of the arcade, with fair coverage of every boutique.
Read the case study
A modular email system for golf's most design-led apparel brand
Manors' brand looked exceptional everywhere except the inbox. 303 redesigned their emails and flows from the ground up, building a modular design system in Figma and bringing it to life as editable templates in Klaviyo.
Welcome and cart abandonment flows were rebuilt in the new design language, new launch flows were added, and the in-house team can now create on-brand campaigns without waiting on design.
From audit to always-on in five steps
Audit
Ad accounts, feed, social and Klaviyo reviewed together, so we see where revenue leaks and where the brand slips.
Calendar and strategy
A year plan built on your collections, sales and gifting, with each channel given a clear job.
Creative production
Shoots and edits planned for every format at once: hero film, Reels, ads, stills and email.
Launch and optimise
Campaigns live with weekly creative testing and a fatigue review, so performance doesn't stall mid-season.
Report on revenue
One monthly view across channels, led by new customers, full-price revenue and retention.
The numbers fashion brands actually run on
Platform ROAS flatters. We report the metrics that show whether the brand is growing profitably and holding its price.
Thinking for fashion brands
We run paid social, paid search, organic social and email for fashion and accessories brands as one plan, with creative produced in-house, so growth comes without diluting the brand.
Usually Meta and Instagram for discovery and retargeting, Google Shopping for demand already in market, email for retention, and TikTok or Pinterest depending on audience. We decide the mix from your data, not a template.
Brand-led creative made in-house, tight guidelines for creators, careful discount strategy and campaign structures that keep sale and full-price activity apart.
Yes. Many fashion brands keep brand and PR in-house; we slot in on the channels and production you need and plan around your existing calendar.
Yes. Photography, video, design and creator content are made by our in-house team and cut for every channel from the same shoot.
One monthly report across channels, led by new customer revenue, full-price revenue, blended MER and retention, alongside platform metrics.
Let's plan your next season together
We'll review your ads, feed, social and email side by side and show you where the next collection's growth will come from.