Facebook management for premium and luxury brands, keeping loyal customers close.
We manage Facebook for premium and luxury brands, with content, Reels, groups and events tailored to the platform, so your most loyal customers stay engaged with the brand.
Facebook is often where a brand's most loyal, established customers spend their time. It rewards content made for its audience, not posts copied straight from Instagram. Managed well, it is a valuable channel for community, events and repeat custom.
How we manage Facebook
Strategy and planning
A clear role for Facebook within your social mix, with content planned around your customers.
The right role for the channel
We define what Facebook should do for your brand, from community and launches to customer care.
Content made for Facebook
Posts, albums and Reels adapted for Facebook's audience and formats.
A monthly calendar
Launches, events and brand stories mapped out well in advance.
Content and Reels
Considered content produced by our in-house team, from editorial imagery to video.
Facebook Reels
Short-form video that reaches new audiences across Facebook as well as your followers.
Albums and stories
Collections, launches and behind-the-scenes content presented with care.
Polished and authentic
A balance of high-production content and authentic, lo-fi moments.
Community and groups
Building relationships with loyal customers, collectors and enthusiasts.
Community management
Comments and messages answered in your voice, with enquiries passed to your team.
Groups
Creating and moderating groups for clients, members or enthusiasts around your brand.
Events
Promoting openings, launches and events to the people most likely to attend.
Reporting and growth
Clear reporting on what Facebook contributes, joined up with the rest of your marketing.
Monthly reporting
Reach, engagement, community growth and site traffic, with insights and clear next steps.
Joined up with paid
Organic insight shared with our Meta ads team, so the best content can be scaled.
Customer insight
What your community says and asks, fed back to help shape products and messaging.
How it works
01
Review the channel
Assess your page, audience and current activity to define the role Facebook should play.
02
Plan the content
Build a monthly calendar tailored to Facebook's audience and formats.
03
Create and manage
Publish content, manage comments and messages, and run groups and events.
04
Report and refine
Review performance each month and adjust the plan.
Case study
Building engaging content for a established automotive platform, Car and Classic.
Frequently asked questions
Yes, for many. Facebook often reaches a brand's most established, loyal customers, and it remains useful for community, events and customer care. It works best when content is made for the platform.
Some content works on both, but Facebook's audience and formats are different. We adapt content so it performs on each platform rather than copying posts across.
Yes. Reels are shown across Facebook, including to people who do not follow you yet, so they are a useful way to reach new audiences organically.
Yes. We can create, moderate and grow groups for your clients, members or enthusiasts, keeping conversations on-brand.
Yes. Our in-house creative team produces photography, video and design, and adapts your existing assets where they fit.
We track reach, engagement, community growth and traffic to your site, with clear monthly reporting and recommendations.
Other services
Premium Creative
Editorial-grade content built to perform across every channel. Shoots, edits and design crafted to hold the calibre of the brand and drive measurable return wherever it runs.
Premium Performance Marketing
Paid social, paid search and programmatic for premium and luxury brands, pairing refined creative with measurable, profitable growth.
