The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Performance Marketing
All
September 8, 2025
Pinterest Ads for Premium Brands: Hidden Gem or Waste of Budget?
Organic Social
All
September 5, 2025
The Role of Community Management for Premium Brands Online
Performance Marketing
All
Creative
All
September 3, 2025
Meta Ads for High-Net-Worth Clients: A Beginner's Guide for Luxury Brands
Performance Marketing
All
September 1, 2025
SMS vs. Email for Premium Brands: What’s the Right Mix?
Organic Social
All
Creative
All
August 10, 2025
How to Maintain Exclusivity While Growing on Social Media
Organic Social
All
August 5, 2025
Luxury Doesn’t Mean Boring: Creative Social Content That Converts
Organic Social
All
July 17, 2025
How the TikTok Algorithm Ranks Content in 2026 and What Luxury Brands Can Learn from It
Performance Marketing
All
June 27, 2025
Advanced Luxury Email Segmentation
Organic Social
All
June 23, 2025
How To Find Your Brand’s Niche on Social Media
Creative
All
June 18, 2025
Creative Copy vs. Placement Copy: A Strategic Framework for High-Performing Premium Ads
Performance Marketing
All
Creative
All
June 9, 2025
Aligning Your Ad Creative with Your Performance Funnel: A Premium Brand’s Guide
Performance Marketing
All
Digital
All
June 5, 2025
Comprehensive Guide to Customer Loyalty Programs for Premium Brands
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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