The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Brand News
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Extra
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November 6, 2023
The Best Sunday Roast's in London
Extra
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Organic Social
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November 3, 2023
The Best Countryside Escapes in the UK
Brand News
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Extra
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November 1, 2023
Why Loss Of Trust Is So Damaging For Premium Brands
Extra
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October 31, 2023
Dos Hombres Perfect Marketing Strategy
Email Marketing
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October 22, 2023
Must-Follow Email Marketing Strategies for Fashion Brands
Creative
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October 16, 2023
Instagram launches Kendall Jenner AI Chatbot
Organic Social
All
October 13, 2023
Engaging Gen Z Audiences Through Premium Brand Marketing
Brand News
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Extra
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October 13, 2023
The Story of Birkenstock's Growth
Performance Marketing
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October 9, 2023
6 Warning Signs of Facebook Ads Not Converting? How to Fix it
Extra
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September 29, 2023
Exploring the Watches of F1 Drivers in 2023
Organic Social
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September 28, 2023
TikTok Statistics You Need To Know In 2026
Extra
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Organic Social
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September 28, 2023
How Your Brand Can Take Advantage Of TikTok SEO
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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