The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Brand News
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Performance Marketing
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February 8, 2024
Usher's Halftime Show: A Skims Marketing Masterpiece
Extra
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Organic Social
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January 15, 2024
How Can Brands Tell Great Stories?
Brand News
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Extra
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January 8, 2024
Lululemon Founder Chip Wilson on Challenges and Growth
Brand News
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Creative
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January 2, 2024
How Tom Straker Brought TikTok to the Table
Creative
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Extra
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December 18, 2023
The Future of Creative Directors in 2024
Brand News
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Extra
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December 5, 2023
Matthew Williams Steps Down as Givenchy Creative Director
Brand News
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Extra
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November 30, 2023
How YETI's Authentic Content Strategy Built a Cult Brand
Brand News
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Extra
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November 24, 2023
How Vestiaire Collective Champions Sustainability This Black Friday
Brand News
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Extra
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November 17, 2023
Axel Arigato's Strategic Approach to Brand Building
Brand News
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Extra
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November 14, 2023
The Successful Marketing Strategy of Aimé Leon Dore
Brand News
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Creative
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November 10, 2023
How John Lewis Ads Redefine Christmas Marketing
Brand News
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November 7, 2023
Whispering Angel Became the World's Best Selling Premium Rosé
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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