The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Digital
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Brand News
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July 25, 2023
The Power of Simplicity: How The Ordinary's Marketing Captivated Millions
Organic Social
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Performance Marketing
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July 24, 2023
Expand Your Target Audience with Facebook Lookalike Audiences
Performance Marketing
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July 24, 2023
Data-Driven Fashion: How to Optimise Your Email Campaigns
Organic Social
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July 23, 2023
TikTok Ad Library: A Marketer's Guide to Success
Digital
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July 22, 2023
Beauty with a Twist: Drunk Elephant's Unconventional Marketing
Digital
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July 21, 2023
Reality TV to $4 Billion-Dollar Empire: Kim Kardashian's Skims
Digital
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Brand News
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July 21, 2023
How Huel's Marketing Strategies Captivated Health Enthusiasts
Extra
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July 20, 2023
TikTok Shop Live: The Ultimate Guide to Boosting Sales
Performance Marketing
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July 20, 2023
Email Marketing Secrets: How Homeware Brands Can Stand Out
Digital
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Extra
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July 19, 2023
The Carlos Alcaraz Effect: How His Wimbledon Win Boosted Rolex
Digital
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Brand News
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July 19, 2023
Exploring Daniel Ricciardo's Impact on Red Bull's Brand Success
Digital
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Organic Social
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July 17, 2023
Finding Your Audience on Paid Media: How to Target UHNW Individuals Effectively
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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