The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Digital
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Creative
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August 23, 2023
Crafting a Captivating Brand Story: The Key to Premium Brand Success
Extra
All
August 22, 2023
How A Campaign Change the Perception of Plant-Based Milk Oatly
Performance Marketing
All
August 21, 2023
Strengthening Customer Retention: The Power of Email Marketing
Organic Social
All
August 21, 2023
Preventing Ad Fatigue on Facebook: Refreshing Your Content
Organic Social
All
August 20, 2023
Maximizing YouTube Shorts SEO for Premium Homeware Brands
Extra
All
August 18, 2023
HiSmile's Marketing Strategy: How Influencers Built a Global Teeth-Whitening Brand
Digital
All
Extra
All
August 17, 2023
The Need for Speed: Why Brands Sponsor F1 Cars
Organic Social
All
August 16, 2023
Maximising Your Brand's Reach with TikTok Keywords
Digital
All
July 28, 2023
Driving Success in the Luxury Industry: 15 Key Digital Marketing Statistics
Digital
All
July 27, 2023
11 Incredible Statistics for Digital Marketing in the UK
Performance Marketing
All
July 27, 2023
12 Powerful Statistics That Showcase the Impact of Google PPC Advertising (2023)
Organic Social
All
July 26, 2023
10 Eye-Opening Statistics for TikTok in 2023
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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