The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Brand News
All
May 20, 2024
Jacquemus Expands to New York
Organic Social
All
May 20, 2024
What is Influencer Whitelisting and Why Does It Matter?
Performance Marketing
All
May 15, 2024
How to Elevate your Instagram Bio
Brand News
All
Creative
All
May 14, 2024
The Ordinary Skincare Celebrates Scientists Over Influencers Marketing
Performance Marketing
All
May 14, 2024
TikTok Launches AI Content Labelling to Increase Transparency
Performance Marketing
All
April 30, 2024
Exploring the Impact of Generative AI on SEO Marketing
Organic Social
All
April 29, 2024
Instagram Introduces Enhanced Subscription Features for Creators
Brand News
All
April 23, 2024
NOTHING: Where Audio Meets AI
Organic Social
All
April 23, 2024
How to Optimise Facebook Ad Timing for Maximum Impact
Organic Social
All
April 18, 2024
Why Instagram SEO Will Boost Your Brand's Visibility
Brand News
All
Organic Social
All
April 17, 2024
How Rhode Skin's Innovative Lip Balm Phone Case Went Viral
Brand News
All
April 12, 2024
How Russ Cook Ran 16,000 km Across Africa
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation