The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Performance Marketing
All
December 18, 2025
PPC Strategy for Luxury Brands: The Complete 2026 Guide
Creative
All
December 16, 2025
How to Create Luxury Brand Content That Truly Stands Out
Organic Social
All
December 12, 2025
Luxury Brand Social Media Strategy Guide 2026
Email Marketing
All
December 10, 2025
Best Premium Wellness Brand Email Marketing Flows
Performance Marketing
All
December 8, 2025
Everything You Need to Know About Luxury Fashion Paid Social
Email Marketing
All
December 5, 2025
Luxury Brand Abandoned Cart Email Guide 2025
Performance Marketing
All
December 3, 2025
Luxury CAC on Meta 2025: The Complete Guide
Performance Marketing
All
November 21, 2025
What Is Meta Andromeda? Everything You Need
Email Marketing
All
November 19, 2025
How to Build High-End Homeware Email Funnels
Organic Social
All
Performance Marketing
All
November 17, 2025
Luxury Watch Marketing in 2026: 7 Digital Strategies That Work
Performance Marketing
All
November 12, 2025
Triple Whale for Luxury Brands: A 2026 Guide
Performance Marketing
All
Creative
All
November 10, 2025
Why Creative Diversity Matters: Andromeda for Premium Brands
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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