The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Performance Marketing
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May 5, 2022
The best 5 Facebook Audiences for DTC brands
Digital
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Performance Marketing
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April 28, 2022
Three ways to boost your Facebook ads
Digital
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April 28, 2022
Everything you need to know about Programmatic
Digital
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Performance Marketing
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April 28, 2022
How to set up a Facebook ad account in 2022
Performance Marketing
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April 28, 2022
What Is Blended ROAS and Why It Matters Today?
Digital
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April 28, 2022
6 Pinterest Boards you need to make for your brand
Digital
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Performance Marketing
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April 24, 2022
Why Brands Need Youtube Ads in 2023
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April 24, 2022
What is User Generated Content?
Digital
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April 22, 2022
23 Essential Shopify Statistics You Need to Know in 2022
Digital
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April 19, 2022
The Best Out Of Home Advertising in 2022
Digital
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Performance Marketing
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April 19, 2022
The Best Trends You Need To Follow in 2023 for Instagram Ads
Digital
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Organic Social
All
April 13, 2022
How the Facebook Algorithm Works in 2022 and How to Make it Work for You
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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