The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Extra
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July 14, 2023
Jacquemus Transformed the Industry with Innovative Marketing
Digital
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Creative
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July 14, 2023
How Barbie's Movie Marketing Used Nostalgia to Captivate a New Generation
Digital
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Extra
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July 14, 2023
The Power of Trustpilot for Boosting Premium Brand Reputation
Digital
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July 13, 2023
Bloom & Wild: How Innovative Marketing Techniques Are Revolutionising the Flower Delivery Industry
Performance Marketing
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July 12, 2023
Unlocking Success with PPC: Keyword Lists That Converts
Organic Social
All
July 11, 2023
Mastering YouTube Shorts SEO to Elevate Your Brand
Digital
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July 10, 2023
A Deep Dive into Surreal's Successful Innovative Marketing Tactic
Digital
All
July 9, 2023
Maximising Conversion Rates: A Beginner's Guide to CRO
Digital
All
Extra
All
July 8, 2023
How GRIND Brews Success in the Coffee Market
Digital
All
Extra
All
July 7, 2023
A Guide to Digital Marketing for Food Brands in the UK
Organic Social
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July 6, 2023
The Ultimate Guide to TikTok Marketing: How a TikTok Marketing Agency Can Boost Your Brand's Online Presence
Extra
All
July 5, 2023
Unveiling the Secrets of Kendall Jenner's 818 Tequila: A Closer Look at the Celebrity Spirit
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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