The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Performance Marketing
All
Digital
All
February 9, 2025
Luxury Brand Advertising Strategies for Valentine’s Day: How the Best in the Business Maximise the Moment
Organic Social
All
February 5, 2025
How TikTok Shop is Transforming Online Retail: Can Luxury Brands Leverage It?
Organic Social
All
Brand News
All
February 3, 2025
8 Best Premium Men's Fashion Brands on Instagram
Performance Marketing
All
January 30, 2025
The Rise of AI in Marketing Attribution: What You Need to Know
Organic Social
All
Digital
All
January 28, 2025
The Power of Pinterest For Luxury Brands
Organic Social
All
January 26, 2025
Instagram Stories: The Complete Guide for Your Luxury Brand
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Performance Marketing
All
January 24, 2025
How to Use Incrementality Testing to Measure Campaign Effectiveness
Performance Marketing
All
January 22, 2025
Breaking Down Multi-Touch Attribution (MTA): Pros, Cons, and When to Use It
Performance Marketing
All
January 15, 2025
First-Party Data Strategies: Building a Solid Foundation for Attribution
Digital
All
Extra
All
January 14, 2025
How Many Brand Deals Are Too Many for One Celebrity?
Performance Marketing
All
January 12, 2025
Why Marketing Attribution is Broken in 2025: Challenges and Solutions for Modern Marketers
Brand News
All
January 10, 2025
LOEWE and On Kick Off 2025 with Fresh Cloudtilt 2.0 Sneaker Collaboration
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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