Email marketing for luxury brands, where every send feels like the brand.
We plan, design and run email and SMS in Klaviyo for premium and luxury brands, from lifecycle flows to editorial campaigns, turning first purchases into loyal, high-value customers.
For luxury customers, the inbox is part of the experience. A discount-led blast can undo years of brand building. We treat email like a private client relationship, considered, personal and well timed, so it drives revenue without diluting the brand.
How we run your email and CRM
Strategy and lifecycle flows
A retention plan built around how your customers buy, with automated journeys working in the background.
CRM audit and roadmap
A full review of your account, data and deliverability, with a clear plan for what to fix and build first.
Lifecycle flows
Welcome, browse and cart abandonment, post-purchase, replenishment and win-back, built to convert and retain.
Email, SMS and loyalty
Each channel used for what it does best, and joined up with your paid and social activity.
Segmentation and personalisation
The right message for each customer, based on what they have browsed, bought and engaged with.
Audience segmentation
Segments built on behaviour, purchase history, value and lifecycle stage, not one master list.
VIP and high-value clients
Dedicated journeys for your best customers, with early access, private previews and a more personal tone.
Dynamic content
Product recommendations and content that change by customer, so every send feels relevant.
Design and copy
Editorial-grade emails that look and read like the rest of the brand.
Bespoke templates
Modular Klaviyo templates designed around your brand, which your team can use in-house too.
Campaign creative
Design, copy, imagery and GIFs from our in-house creative team, made for the inbox.
Campaign calendar
Launches, editorial stories, events and key trading moments, planned months ahead.
Testing and reporting
Clear numbers on what email contributes, and what to do next.
A/B testing
Ongoing tests on subject lines, content, timing and offers, with learnings fed into every send.
Deliverability
List hygiene, authentication and sending practice that keep you out of spam and in the primary inbox.
Monthly reporting
Revenue from flows and campaigns, retention and customer lifetime value, with clear next steps.
How it works
01
Audit the account
Review your Klaviyo account, data, flows and deliverability to find the quick wins and the gaps.
02
Build the foundations
Set up the segments, templates and core lifecycle flows that work every day.
03
Run the calendar
Plan, design and send campaigns around launches, stories and trading moments.
04
Test and refine
Report monthly, test continuously and expand personalisation as the list grows.
Case study
Email strategy and retention foundations for global motorsport culture brand
Email strategy and execution for luxury fragrance brand
Frequently asked questions
We plan, design and manage email and SMS for premium and luxury brands, from automated lifecycle flows to campaigns, segmentation and reporting. The aim is to grow revenue and customer lifetime value while every send reflects the brand's standards.
We are Klaviyo partners and most of our clients run on Klaviyo. We build flows, segments and templates directly in your account, so you keep full ownership of your data and the work.
Yes. We start with a full audit of your flows, segments, data and deliverability, then prioritise the fixes and new builds with the biggest impact. The audit is also available as a standalone service.
Yes. We build CRM strategies that combine email, SMS and loyalty. SMS suits time-sensitive, high-intent messages, while email carries the storytelling and the longer-term relationship.
Luxury customers expect exclusivity, personalisation and restraint. That means fewer, better emails, refined creative, careful use of discounts and journeys tailored to high-value customers, rather than high-volume promotional sends.
We track revenue from flows and campaigns, open, click and conversion rates, list growth, deliverability, retention and customer lifetime value, with monthly reporting and clear recommendations.
Other services
Premium Creative
Editorial-grade content built to perform across every channel. Shoots, edits and design crafted to hold the calibre of the brand and drive measurable return wherever it runs.
Premium Performance Marketing
Paid social, paid search and programmatic for premium and luxury brands, pairing refined creative with measurable, profitable growth.
