Lumira
Lumira partnered with 303 to begin shaping their email marketing and retention approach. Our initial focus was on campaign design and early lifecycle concepts, establishing a clean, minimal creative direction that reflects the brand’s premium positioning.
Partnership Overview
Goals
Lumira began working with us in Q3 2025 at an early stage of their email marketing journey. The goal was to introduce a clear structure and creative direction for email, ensuring the channel supported brand storytelling while laying the foundations for long-term retention. Rather than over-engineering early activity, the focus was on clarity, consistency, and creating emails that feel aligned with Lumira’s visual identity from the first touchpoint.
Email Open Rate
Conversion Rate
Percentage of total revenue driven by retention marketing
Creative Strategy
Performance Marketing
Premium Organic Distribution
Email Marketing
Establishing a premium email foundation
Our early work focused on designing campaign emails and developing initial lifecycle flow concepts that introduce customers to the Lumira brand and product range. Creative direction centred on clean layouts, minimal design, and strong visual hierarchy, ensuring emails feel considered, premium, and consistent with Lumira’s wider brand identity. Messaging was crafted to reinforce product benefits while beginning to establish a recognisable retention rhythm. This foundational work provides the structure Lumira will continue to build on as their email marketing evolves, supporting deeper lifecycle activity and stronger long-term customer engagement.