The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Performance Marketing
All
March 12, 2026
Paid Social Creative Formats That Actually Work for Luxury Skincare and Fragrance
Performance Marketing
All
March 11, 2026
Instagram Ads Strategy for Luxury Lifestyle Brands: How to Drive Performance Without Diluting Prestige
Extra
All
March 10, 2026
Meta Ads for Luxury Brands: How to Choose the Right UK Agency
Extra
All
March 10, 2026
Best Luxury Video Production Companies in London (2026 Guide)
Email Marketing
All
March 9, 2026
Why Most Luxury Fashion Brands Are Getting Email Automation Wrong
Extra
All
March 8, 2026
How to Choose the Best Luxury Performance Marketing Agency in London
Performance Marketing
All
March 6, 2026
Performance Max for Luxury Brands: Does It Actually Work?
Performance Marketing
All
March 4, 2026
How AI Search Is Changing How Luxury Consumers Discover Brands (And What to Do About It)
Performance Marketing
All
March 2, 2026
Best Practices Meta Andromeda Luxury Brand Advertising: Top Picks Compared and Ranked
Performance Marketing
All
February 27, 2026
Complete Guide to Premium Fragrance Brands Paid Social Ads (2026)
Email Marketing
All
February 25, 2026
Post-Purchase Emails for Luxury Brands: Best Practices and Mistakes to Avoid
Email Marketing
All
February 24, 2026
The Ultimate Welcome Flow for Premium & Luxury Brands
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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