The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Email Marketing
All
March 26, 2026
Why Luxury Brands in London Need a Specialist Email Marketing Agency
Organic Social
All
March 25, 2026
TikTok Ad Strategies for Luxury Fashion Brands: What Most Get Wrong
Performance Marketing
All
March 22, 2026
Meta Andromeda Best Practices for Luxury Brands: Creative Strategy, Brand Safety, and Scaling
Email Marketing
All
March 21, 2026
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Organic Social
All
March 20, 2026
Social Media Strategies for Premium Drinks Brands in the UK
Organic Social
All
March 19, 2026
Why Luxury Handbag Brands Keep Getting Social Media Wrong (And How to Fix It)
Performance Marketing
All
March 18, 2026
Google Demand Gen for Premium Brands: The Strategy Most Are Getting Wrong
Performance Marketing
All
March 17, 2026
Paid Social Strategy for Launching a Premium Sunglass Brand in the UK
Organic Social
All
March 16, 2026
How to Position a Luxury Skincare Brand on Social Media (And Which Platforms to Actually Prioritise)
Email Marketing
All
March 15, 2026
Best Email Marketing Agencies for Luxury Brands in the UK (2026)
Performance Marketing
All
March 14, 2026
How to Grow a Premium Cookware Brand Online With Paid Social and Content Marketing
Organic Social
All
March 13, 2026
How to Grow a Luxury Hotel's Instagram Following Without Diluting the Brand
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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