The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Performance Marketing
All
May 16, 2023
How Premium Brands Can Use First-Party Data to Gain a Competitive Edge
Digital
All
Creative
All
May 16, 2023
Video Marketing for Luxury Brands: How to Elevate Storytelling and Drive Engagement
Digital
All
Organic Social
All
November 8, 2022
The Right Facebook Cover Photo Size: 2022 Updated Guide
Digital
All
Organic Social
All
October 27, 2022
Here is How to Get Verified on Instagram With Ease in 2022
Digital
All
September 15, 2022
Is Organic Social Media Dead? (Facebook, Instagram, LinkedIn, TikTok)
Organic Social
All
September 15, 2022
Top 8 Social Media Missteps Every Brand Should Fix
Extra
All
Organic Social
All
September 15, 2022
Facebook Ad Costs Explained: What Luxury Brands Need to Know
Extra
All
September 14, 2022
DTC Marketing: The Ultimate Guide
Extra
All
September 14, 2022
Why every company should have an audience profile
Extra
All
September 14, 2022
How to properly market your products to Gen Z
Extra
All
September 14, 2022
How to get more testimonials out of your happy customers
Extra
All
June 30, 2022
How to achieve Instagram growth in 2022
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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