The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Extra
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Organic Social
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November 3, 2023
The Best Countryside Escapes in the UK
Brand News
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Extra
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November 1, 2023
Why Loss Of Trust Is So Damaging For Premium Brands
Extra
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October 31, 2023
Dos Hombres Perfect Marketing Strategy
Email Marketing
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October 22, 2023
Must-Follow Email Marketing Strategies for Fashion Brands
Creative
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October 16, 2023
Instagram launches Kendall Jenner AI Chatbot
Organic Social
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October 13, 2023
Engaging Gen Z Audiences Through Premium Brand Marketing
Brand News
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Extra
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October 13, 2023
The Story of Birkenstock's Growth
Performance Marketing
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October 9, 2023
6 Warning Signs of Facebook Ads Not Converting? How to Fix it
Extra
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September 29, 2023
Exploring the Watches of F1 Drivers in 2023
Organic Social
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September 28, 2023
TikTok Statistics You Need To Know In 2026
Extra
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Organic Social
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September 28, 2023
How Your Brand Can Take Advantage Of TikTok SEO
Digital
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Extra
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September 27, 2023
Top Creative Agencies in the UK 2023/24
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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