The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Meta Ads
All
October 26, 2026
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
Performance Marketing
All
Google Ads
All
October 19, 2026
How People Buy £1,000+ Furniture Online (And What That Means for Your Brand)
Organic Social
All
October 16, 2026
What Does a Social Media Agency Actually Do for a Luxury Brand?
Extra
All
October 11, 2026
The Best Instagram Organic Agencies for Luxury Fashion Brands in London
Meta Ads
All
October 8, 2026
Meta Ad Creatives for Luxury Fashion Brands: How to Lower CPA
Organic Social
All
October 1, 2026
Stop Measuring Likes: The Metrics Luxury Hotels Should Use to Prove Social Value
Meta Ads
All
Creative
All
September 28, 2026
The Meta Ad Creative Optimisation Guide for Luxury Brands
Organic Social
All
September 16, 2026
Organic Social Content Ideas for Luxury Fashion Brands (And How to Build a Pipeline That Actually Works)
Meta Ads
All
September 14, 2026
Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
Organic Social
All
September 7, 2026
The Best Agencies for Organic Social Media for Luxury Beauty Brands (2026)
Meta Ads
All
September 1, 2026
15 Hooks to Grab Attention on Meta Ads for Luxury Fashion Brands
Meta Ads
All
August 17, 2026
The Best Paid Social Agencies for Premium Homeware Brands (And How to Choose the Right One)
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation