The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Organic Social
All
May 20, 2024
What is Influencer Whitelisting and Why Does It Matter?
Performance Marketing
All
May 15, 2024
How to Elevate your Instagram Bio
Brand News
All
Creative
All
May 14, 2024
The Ordinary Skincare Celebrates Scientists Over Influencers Marketing
Performance Marketing
All
May 14, 2024
TikTok Launches AI Content Labelling to Increase Transparency
Performance Marketing
All
April 30, 2024
Exploring the Impact of Generative AI on SEO Marketing
Organic Social
All
April 29, 2024
Instagram Introduces Enhanced Subscription Features for Creators
Brand News
All
April 23, 2024
NOTHING: Where Audio Meets AI
Organic Social
All
April 23, 2024
How to Optimise Facebook Ad Timing for Maximum Impact
Organic Social
All
April 18, 2024
Why Instagram SEO Will Boost Your Brand's Visibility
Brand News
All
Organic Social
All
April 17, 2024
How Rhode Skin's Innovative Lip Balm Phone Case Went Viral
Brand News
All
April 12, 2024
How Russ Cook Ran 16,000 km Across Africa
Organic Social
All
April 12, 2024
How to Write Facebook Ad Headlines That Convert
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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