The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Creative
All
October 29, 2025
2025 vs 2024: Luxury Homeware Marketing Evolution
Digital
All
October 27, 2025
Digital Marketing Guide for Premium Fragrance Brands
Creative
All
October 24, 2025
Ultimate Premium Content Playbook for Luxury Brands
Performance Marketing
All
October 22, 2025
How to Balance Performance & Prestige on Meta in 2025
Performance Marketing
All
October 20, 2025
How to Test Creative for Premium Brand Social Ads in 2025
Performance Marketing
All
Email Marketing
All
October 14, 2025
Luxury Email Marketing: 2026 Best Practices for Premium Brands
Performance Marketing
All
Creative
All
October 6, 2025
How to Create Black Friday Meta Ads for Luxury Brands 2025
Performance Marketing
All
October 3, 2025
How to Create High-Converting Beauty Brand Instagram Ads
Creative
All
October 1, 2025
The Psychology of Desire: Why Exclusivity Still Rules in Luxury Marketing
Organic Social
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September 29, 2025
Why Organic Social Still Matters for High-End Brands
Performance Marketing
All
Email Marketing
All
September 28, 2025
How to Create Email Marketing That Sells Premium Homeware
Performance Marketing
All
September 26, 2025
How to Scale Paid Media for Luxury Ecommerce in 2025
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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