The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.

Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.

The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.

How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Performance Marketing
All
February 23, 2026
How To Scale Paid Ads For Premium Fashion Ecommerce (2026 Guide)

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February 20, 2026
Top 10 Luxury Agencies for Q2 2026 Brand Growth

Email Marketing
All
February 18, 2026
Top 5 Luxury Welcome Email Sequences for Spring 2026

Performance Marketing
All
February 16, 2026
How to Set Up Meta Andromeda Campaigns for Luxury Brands?

Performance Marketing
All
February 13, 2026
How to Improve TikTok Ad Targeting for Men’s Skincare?

Creative
All
February 11, 2026
How to Prepare Your Fashion UGC Strategy for Q2 2026

Email Marketing
All
February 9, 2026
How to Plan Spring 2026 Email Automation for Beauty Brands

Performance Marketing
All
February 5, 2026
Everything You Need to Know About Google Shopping for Luxury Wellness

Organic Social
All
February 2, 2026
Social Storytelling Explained: Boosting Organic Reach

Performance Marketing
All
January 30, 2026
Complete Guide to Creative Diversity for Meta Andromeda

Performance Marketing
All
January 26, 2026
Step-by-Step Guide to Testing Paid Social Creative for Fashion

Email Marketing
All
January 21, 2026
How to Plan a 2026 Retention Strategy for Premium UK Brands
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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