The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Organic Social
All
April 11, 2022
5 Of The Best Brand Pages On TikTok
Digital
All
April 11, 2022
Social Media Image Sizes 2026: The Complete Guide
Digital
All
Performance Marketing
All
April 8, 2022
Facebook Ads for Luxury Brands: Strategies, Trends & Predictions
Digital
All
Performance Marketing
All
April 7, 2022
The Core Email Marketing Automations That Your Brand Needs
Digital
All
Organic Social
All
April 7, 2022
What is TikTok? How to get the most from the platform in 2022
Digital
All
April 6, 2022
22 Essential Pinterest Statistics You Need to Know in 2022
Digital
All
October 5, 2021
TikTok for Luxury Brands: How High-End Labels Can Win on the World’s Fastest-Growing Platform
Digital
All
May 28, 2021
The Drum Marketing Awards 2021
Digital
All
May 26, 2021
Have You Heard About IOS 14.5?
Creative
All
August 7, 2020
Why Your Premium Brand Needs More Video
Performance Marketing
All
PPC vs SEM: Which Marketing Strategy Is Best for Your Business?
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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