The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Organic Social
All
Performance Marketing
All
July 24, 2023
Expand Your Target Audience with Facebook Lookalike Audiences
Performance Marketing
All
July 24, 2023
Data-Driven Fashion: How to Optimise Your Email Campaigns
Organic Social
All
July 23, 2023
TikTok Ad Library: A Marketer's Guide to Success
Digital
All
July 22, 2023
Beauty with a Twist: Drunk Elephant's Unconventional Marketing
Digital
All
July 21, 2023
Reality TV to $4 Billion-Dollar Empire: Kim Kardashian's Skims
Digital
All
Brand News
All
July 21, 2023
How Huel's Marketing Strategies Captivated Health Enthusiasts
Extra
All
July 20, 2023
TikTok Shop Live: The Ultimate Guide to Boosting Sales
Performance Marketing
All
July 20, 2023
Email Marketing Secrets: How Homeware Brands Can Stand Out
Digital
All
Extra
All
July 19, 2023
The Carlos Alcaraz Effect: How His Wimbledon Win Boosted Rolex
Digital
All
Brand News
All
July 19, 2023
Exploring Daniel Ricciardo's Impact on Red Bull's Brand Success
Digital
All
Organic Social
All
July 17, 2023
Finding Your Audience on Paid Media: How to Target UHNW Individuals Effectively
Performance Marketing
All
July 15, 2023
5 Tips for Eye-Catching and Effective Jewellery Brand Emails
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation