The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Brand News
All
April 9, 2024
Chana, Ex-Gymshark Exec, Named New Adanola CEO
Organic Social
All
April 5, 2024
Ways To Increase TikTok Engagement
Organic Social
All
April 4, 2024
Instagram Shared Insights On Creating Engaging Stories For Your Brand
Brand News
All
March 25, 2024
"French Fashion Sport" Collection by Lacoste: Inspired by René Lacoste's Iconic Style
Organic Social
All
March 25, 2024
The Impact of 3-Minute Reels on Instagram Engagement
Performance Marketing
All
March 21, 2024
Facebook Reels Ads: A Guide for Premium & Luxury Brands
Brand News
All
March 20, 2024
Swatch x Omega Snoopy MoonSwatch
Performance Marketing
All
March 20, 2024
YouTube Unveils Exciting New Features and Improvements
Performance Marketing
All
March 13, 2024
Facebook Ads Examples that Drive Results
Brand News
All
March 12, 2024
Where to Dine for Special Occasions in London
Organic Social
All
March 11, 2024
Top 2024 Oscars Red Carpet Looks That Went Viral on Social Media
Organic Social
All
March 11, 2024
Marketing Emails We Love For Maximum Impact
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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