The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Brand News
All
Creative
All
July 9, 2024
Porsche's 'The Art of Dreams' Takes Provence by Storm
Organic Social
All
July 4, 2024
Instagram Reveals Insider Growth Tips in Brand New Official Podcast
Organic Social
All
June 27, 2024
YouTube Integrates Google Lens for Image-Based Search
Brand News
All
June 18, 2024
Introducing the Mission on Earth Collection by OMEGA
Creative
All
June 18, 2024
Campaign by British Heart Foundation Honours Young Football Fans
Performance Marketing
All
June 13, 2024
TikTok Ads Failing to Convert? How To Fix It
Organic Social
All
June 13, 2024
Instagram Chief Reveals the Secrets Behind the App's Algorithms
Creative
All
Performance Marketing
All
June 4, 2024
TikTok Launches New Creator Management Tool for Influencers
Creative
All
June 4, 2024
Pride in London: Captivating Portraits Celebrate LGBT+ Community
Brand News
All
Organic Social
All
May 31, 2024
Connecting with Gen Z Requires Brands to Prioritise Purpose
Creative
All
Organic Social
All
May 30, 2024
2024 Olympics: The Global Stage for Brand Storytelling
Brand News
All
May 20, 2024
Jacquemus Expands to New York
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation