The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Performance Marketing
All
September 25, 2025
How to Build Performance Marketing for Luxury Beauty 2025
Performance Marketing
All
September 24, 2025
7 Luxury Email Strategies That Build Customer Loyalty
Organic Social
All
September 22, 2025
How Should a Luxury Brand Partner with TikTok Creators?
Performance Marketing
All
September 19, 2025
CBO vs ABO: Which Facebook Ad Strategy Wins in 2026?
Performance Marketing
All
September 17, 2025
How to Target High-Net-Worth Audiences on Meta Ads (2026)
Performance Marketing
All
Creative
All
September 17, 2025
Scaling Meta Ads for Luxury Brands - Creative First, Performance Second
Performance Marketing
All
Email Marketing
All
September 15, 2025
How to Build Loyalty with Luxury Email Marketing
Creative
All
Performance Marketing
All
September 11, 2025
Creative Testing for Meta Ads in Luxury Marketing
Digital
All
Organic Social
All
September 10, 2025
TikTok & Black Friday: How Premium Brands Can Stand Out Organically
Performance Marketing
All
September 10, 2025
Top 15 PPC Optimisation Strategies to Improve Ad Results for Luxury Brands
Performance Marketing
All
September 9, 2025
First-Party Data: The Real Black Friday Advantage for Luxury Retailers
Performance Marketing
All
September 8, 2025
Pinterest Ads for Premium Brands: Hidden Gem or Waste of Budget?
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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