AMAYI partners with 303 to support Meta Ads growth

We're particular about the brands we work with. Not because we're precious about it, but because performance marketing for luxury is a different discipline entirely. The creative has to earn its place. The strategy has to respect the brand's positioning. And the paid media has to convert without cheapening what's been built.

AMAYI is exactly the kind of brand we had in mind.

Founded by Joanna Masiyiwa, AMAYI is a London-based luxury womenswear house built on a philosophy of future-vintage: limited-edition pieces, individually numbered, produced in strictly controlled quantities and never restocked. Each collection is an Archive. Once it sells, it closes. No markdown cycles, no excess inventory, no compromise on scarcity. It is independent luxury in its truest form.

We're proud to be working with Joanna and the AMAYI team on Meta advertising, creative performance, and paid strategy.

Why AMAYI

There's a version of luxury fashion marketing that gets performance wrong. It chases reach over resonance. It optimises for clicks from the wrong audience. It treats scarcity as a headline rather than a structural reality.

AMAYI is built differently, and that demands a different approach.

The brand operates on a direct-to-consumer model, which means every Meta campaign we run has a direct line to revenue. There's no wholesale buffer, no department store intermediary. The relationship between creative, paid media, and conversion is immediate and measurable. That's the kind of accountability we're built for.

The brief, in short: help a scarcity-driven luxury house find its audience on paid social, without diluting what makes it worth finding.

It's a challenge that requires genuine understanding of the luxury consumer, not just the luxury aesthetic. The people buying AMAYI aren't browsing for a deal. They're collectors. They respond to craft, narrative, and the quiet confidence of a brand that doesn't need to shout.

What We're Doing Together

Our scope covers three connected areas:

• Meta advertising - building and managing paid campaigns across Instagram and Facebook, targeting audiences that match AMAYI's collector profile rather than a broad fashion demographic
• Creative performance - developing ad creative that holds the brand's visual and editorial standards while being engineered to perform in-feed
• Paid strategy - shaping the overall approach to how AMAYI shows up on paid social, including how each Archive drop is supported from launch through close

The creative and the media are inseparable here. A luxury brand running generic performance creative is a brand undermining itself. Our job is to make sure the two work together, so the ads feel like a natural extension of AMAYI's world rather than an interruption of it.

On Working With Luxury Brands

Performance marketing has a reputation problem in the luxury space. The assumption is that paid social is a mass-market tool, better suited to volume brands than to houses built on exclusivity. We disagree.

Done properly, paid social for luxury isn't about reach. It's about precision. Finding the right person, at the right moment, with creative that earns their attention rather than demanding it. The metrics that matter aren't impressions or CPMs. They're qualified traffic, conversion from the right audience segment, and return on ad spend that reflects the brand's actual margin structure.

Luxury brands don't need more eyeballs. They need the right ones.

AMAYI's scarcity model makes this even more important. Each Archive is finite. There's no second chance to sell through. Every campaign has to work.

That's the kind of work we want more of. If you're building a luxury or premium fashion brand and thinking seriously about paid performance, we'd like to hear from you.