The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Extra
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June 30, 2022
What are the top trends in eCommerce for 2022?
Digital
All
Extra
All
June 6, 2022
How to Use Social Media for your Fashion Brand
Digital
All
Extra
All
June 6, 2022
Are Facebook Ads worth it for your business?
Digital
All
Extra
All
June 6, 2022
Cross-Channel Marketing Guide for Brands
Digital
All
Performance Marketing
All
June 6, 2022
iOS Changes and Facebook Ads: Everything You Need to Know
Digital
All
Organic Social
All
June 1, 2022
Discover the best time to post on Instagram
Digital
All
Organic Social
All
May 19, 2022
The Best Time To Post On TikTok (2023/24)
Digital
All
Organic Social
All
May 19, 2022
Everything you need to know about Instagram Stories
Digital
All
Organic Social
All
May 19, 2022
When to know that you're ready for a Marketing Agency
Digital
All
Organic Social
All
May 13, 2022
5 Essential Meta Statistics You Need To Know In 2022
Extra
All
May 13, 2022
Google Ads in 2022: What has changed?
Extra
All
May 6, 2022
Why TikTok is the most important advertising platform in 2022
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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