The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Extra
All
September 9, 2023
How Pinterest Became Gen Z's Favourite Fashion Inspiration
Organic Social
All
Performance Marketing
All
September 8, 2023
How Much Do TikTok Ads Cost? A Guide for Luxury & Premium Brands
Extra
All
September 7, 2023
Why The SWATCH x Blancpain Collaboration Is Marketing Magic
Digital
All
August 29, 2023
Exploring Maya Jama's MIJ Masks Brand Growth
Digital
All
Extra
All
August 28, 2023
The Simpsons x Adidas: A Collaboration to Remember
Performance Marketing
All
August 27, 2023
Calculating the Optimal CPA in Paid Media Ads: A Guide for Luxury Brands
Digital
All
Extra
All
August 26, 2023
Uncovering the Success of Orlebar Brown's Marketing Strategy
Digital
All
Performance Marketing
All
August 26, 2023
Understanding Conversion Rate Optimisation (CRO)
Extra
All
August 25, 2023
How Dwayne Johnson Took Teremana Tequila From $0 to $100 Million
Digital
All
Extra
All
August 25, 2023
On Running Is Experiencing Incredible Growth: Here Is Why
Extra
All
August 24, 2023
How Hodinkee's Watch Collaborations Elevate Their Brand
Digital
All
Creative
All
August 23, 2023
Crafting a Captivating Brand Story: The Key to Premium Brand Success
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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