The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Organic Social
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March 8, 2024
How To Boost TikTok Engagement in 2024
Brand News
All
March 4, 2024
AU Vodka's Astonishing 200% Year-Over-Year Growth
Organic Social
All
March 4, 2024
TikTok Brand Guidelines to Elevate Your Brand Identity and Reach
Extra
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Organic Social
All
March 1, 2024
Understanding TikTok's Audience in 2024
Brand News
All
February 29, 2024
Whoop's Influencer-Driven Entry into Fitness Wearables
Extra
All
Performance Marketing
All
February 27, 2024
Complete YouTube Ads Guide for Beginners in 2024
Brand News
All
February 22, 2024
Jacquemus Collaborates with Nike on New It-Bag Featuring Swoosh Logo
Brand News
All
Organic Social
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February 22, 2024
Castore & the Luxury Sportswear Playbook
Brand News
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Creative
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February 16, 2024
Gucci's TikTok SEO Strategy Revealed
Brand News
All
Extra
All
February 15, 2024
Will Hamilton Leave IWC for Richard Mille After Joining Ferrari?
Performance Marketing
All
February 14, 2024
How to Improve Your Google Ads Conversion Rate (GCR)
Brand News
All
Performance Marketing
All
February 8, 2024
Usher's Halftime Show: A Skims Marketing Masterpiece
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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