The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Organic Social
All
August 20, 2024
Creating a Powerful Personal Brand on TikTok for Content Creators
Brand News
All
August 14, 2024
Daniel Craig Takes Center Stage in LOEWE's FW24 Men's Campaign
Organic Social
All
August 8, 2024
Adam Mosseri Announces Instagram's New Focus on "Views" as the Primary Metric
Organic Social
All
August 7, 2024
Understanding Pinterest's Q2 Growth Slowdown
Creative
All
August 6, 2024
Pharrell Williams Advocates for the Return of Arts Competitions in the Olympics by 2028
Brand News
All
July 31, 2024
Swatch & Omega's Latest Blue MoonSwatch Is as Scarce as a Blue Moon
Brand News
All
Creative
All
July 31, 2024
Jacquemus Takes a Stylish Spin on Olympic Hurdles
Performance Marketing
All
July 24, 2024
Google's Cookie Conundrum: The Unexpected Delay in Third-Party Cookie Removal
Organic Social
All
Performance Marketing
All
July 18, 2024
Navigating Google Analytics 4: A Comprehensive Setup Tutorial for 2024
Brand News
All
Creative
All
July 18, 2024
Dream-Inspired Luxury Axel Arigato Launches FW24 Collection
Brand News
All
Creative
All
July 18, 2024
Discover the Exciting Collaboration: Lewis Hamilton x Dior
Organic Social
All
July 10, 2024
15 TikTok Niches Exploding in Popularity (2026 Luxury Edition)
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation