Express VPN
Since November 2024, 303 London has partnered with ExpressVPN on creative only. Together we concept, script and produce social-first videos that educate and engage their audience around product updates and partner moments. We shoot street-interview vox pops and office-based explainers, edit and subtitle them, then hand platform-ready cuts to the ExpressVPN team to publish. No channel management, no paid, just clear, on-brand stories.
Partnership Overview
Goals
Our goal was to make online privacy feel simple and useful in everyday life. Turn partnerships into culture-led moments fans want to watch and share. Explain features without jargon so benefits are instantly clear. Build a consistent creative toolkit the ExpressVPN team can deploy across channels.
Creative Strategy
Educate and Engage - Without the Noise
Our work runs on two complementary formats. Street interviews use candid prompts to surface real habits, public Wi-Fi, travel, streaming—and land one practical takeaway on how a VPN helps. Office shoots deliver information-rich “you-should-know” pieces and product updates, filmed clean and cut tight for pace. Edits are subtitled for clarity, kept graphic-light to feel native in feed, and delivered in platform-ready crops (9:16, 1:1, 4:5) so the strongest hooks travel effortlessly across placements.
Performance Marketing
Premium Organic Distribution
Email Marketing
Ready to Grow?
