Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3773dfe93dbebd3d79580_waterrower-match-cut-9x16.mp4
Fitness
WaterRower: The Match Cut
Presents the rower as a design piece as well as a training tool.
The hook
An athlete seated on the rower against a soft plaster wall.
The product
The same frame repeats as the rower is shown from new angles, with its design credentials.
The edit
Match cuts and short supers, closing on a black brand card.
What we tested