Stories & Reels
9:16
Fitness
WaterRower: Summer Wellness
Encourages people to take their workouts outside over the summer.
The hook
A house and garden deck in bright sunshine, with "Invest in your summer wellness".
The product
The rower in use outdoors on the deck, set within a magazine-style layout.
The edit
Serif headline, generous white space and photography that reads like an interiors feature.
What we tested