Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae377409fd244aee52d0e58_waterrower-m1-outdoor-indoor-9x16.mp4
Fitness
WaterRower M1: Outdoor to Indoor
Introduces the WaterRower M1 by connecting the feeling of rowing on open water with training indoors.
The hook
A rower gliding across a river at sunset.
The product
The athlete moves from the boat to the M1 in a clean studio, shown in full side profile.
The edit
Cinematic grade and slow, deliberate cuts between water, portrait and machine.
What we tested