Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3773d9155b4ce0e1995eb_waterrower-design-icon-9x16.mp4
Fitness
WaterRower: In the Detail
Highlights the build quality and design pedigree of the wooden rower.
The hook
A tight crop of an athlete gripping the handle, wood grain in focus.
The product
Close-ups of the frame and stroke, with the rower's design credentials on screen.
The edit
Handheld, intimate framing and short supers, ending on a black card with icons.
What we tested