Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3773c7bf9633bf8ae6286_waterrower-dont-wait-9x16.mp4
Fitness
WaterRower: Don't Wait to Get Fit
Gives people who keep putting off training a reason to start at home.
The hook
An athlete mid-stroke against a textured plaster wall, with "Don't wait to get fit".
The product
Close-ups of the wooden frame, seat and water tank, closing on an end card of buying reasons.
The edit
Short supers over each cut, ending on a black card with simple icons.
What we tested