Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae372d0a6b639716660a653_phoenix-gravity-ugc-9x16.mp4
Furniture & homeware
Phoenix Gravity: At Home With the Filter
Shows the gravity filter in everyday use through a creator's own routine at home.
The hook
A serif title over flowers and the kitchen counter, styled like the opening of a vlog.
The product
The steel filter on its stand in a bright flat, filled and poured from through the day.
The edit
Natural light, handheld creator footage and small captions that keep it feeling organic in the feed.
What we tested