Feed
4:5
Automotive
JAECOO: Conquer Any Road
Builds awareness of the JAECOO 7 super hybrid with drivers who want a capable SUV.
The hook
The 'Conquer any road' headline over an SUV on a snowy mountain pass.
The product
The car, shown head-on in a dramatic landscape, with the range line and the 'Go super hybrid' badge.
The edit
Wide-spaced uppercase type and a cool, moody grade, with the model name and badge anchoring the base.
What we tested