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Blacklane: Not All Parts Are Equal
A seasonal carousel that rates the small frustrations of an airport day, then ends on the Blacklane ride.
The hook
'Not all parts of getting to the airport are created equal', with the weather scored 3/10.
The product
The chauffeur ride appears on the last slide, a calm car interior scored 12/10 against the earlier frustrations.
The edit
The same header and pill-shaped score badge on every slide, with relatable everyday photography.
What we tested