Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3863278828245e7d17fab_blacklane-ny-city-to-city-f-9x16.mp4
Travel
Blacklane: City-to-City
Sells Blacklane's city-to-city rides as a quiet, private alternative to trains and flights.
The hook
A traveller settling into the back of the car as the city passes by.
The product
A clean rear cabin with water ready, shot from the passenger's point of view.
The edit
Natural light, handheld framing and on-screen captions that follow her voice.
What we tested