Stories & Reels
9:16
Travel
Blacklane: Arrives When You Need It
Contrasts stressful pickups with a car that turns up on time, for frequent flyers.
The hook
Chat bubbles saying 'Running a bit late' and 'I think I'm going to miss my flight!'
The product
A chauffeur's hand opening the rear door onto a clean leather interior.
The edit
Message-thread graphics in the top half give way to a bold question and a pill CTA over the car.
What we tested